Conquer New Markets in 3 Steps
If you want fast growth, go beyond the comfort zone of your first customer base. Here’s how to get started. Selling to the same old customer base can be as comfortable as staying snuggled up in a nice, warm bed. But that strategy can limit your company’s potential for profit and growth. Just ask Bill Burnett, co-founder and president of Fippex, which supplies a B2B portal allowing companies to easily share files and other content with their customers…
If you want fast growth, go beyond the comfort zone of your first customer base. Here’s how to get started. Selling to the same old customer base can be as comfortable as staying snuggled up in a nice, warm bed. But that strategy can limit your company’s potential for profit and growth. Just ask Bill Burnett, co-founder and president of Fippex, which supplies a B2B portal allowing companies to easily share files and other content with their customers…